“Go where you are wanted,” says Brand Strategist Nancy Martira.
Just listened to the latest episode of Wynne Leon’s podcast, The Life of Try, where guest Nancy Martira discusses how to find your audience based on your specific brand, your personality, and the beauty of forming meaningful connections.
Nancy suggests that if you’re trying to build your audience, find people who fully embrace you and what you have to offer. In other words, you really must go where you’re wanted.
One thing that resonated with me was having a niche style that many people may not embrace. Nancy said that the beauty of having your own business or brand is that you have no one to answer to. You can do your own thing. The downside—which may or may not be a downside—is that your audience may be smaller than most, but more than likely, your connection will be greater.
Sometimes I want a larger audience so that I can spread love, peace, hope, and kindness to every inch of the world. Smile. Then other times (most times), I love having a small audience because I can personally connect with everyone.
Recently, I created a nutrition and wellness Facebook group for women, and I have yet to promote it as I should. The reason is that I don’t want more people in the group than I can personally connect with.
So, here I am at this crossroads. Should I cap the number of group members and not promote it more, or should I allow as many people as possible to join the group and only focus on those who engage in the conversations?
Guess I have some decisions to make.
Be sure to check out Wynne’s latest episode— “Find Your Unique Value with Brand Strategist Nancy Martira,” and SUBSCRIBE to The Life of Try. There are so many great episodes on there, filled with gems of information and ideas.
–Shaun♥️
It’s Shaun’s World 
I love how you put it, Shaun, “is that your audience may be smaller than most, but more than likely, your connection will be greater.” I think that captures the trade-off perfectly!
Thank you so much for listening and for the shout-out. It came at exactly the right moment that I needed it. I’m so grateful for you! ❤
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You’re welcome, Wynne.🌸💕 Nancy’s conversation was so timely! I’m planning to watch Kevin’s episode this weekend.
This afternoon, I sat for a while and really thought about how to reach my target audience. Although my Facebook friends and followers are convenient to promote to, they’re not my audience. I’ll have to reach my people in person at health fairs, churches, or community events.🙏🏽
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Those sound like great venues, Shaun! I know you have so much goodness to share so I’m glad that you are continuing to get your message out there!! ❤
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